The electricity generation sector is in flux. Demand is flat, cheap natural gas is shuffling the generation stack. NIMBY-ism and policy uncertainty make it difficult to build new transmission and generation capacity. At the same time, there are deep structural changes afflicting the sector: decentralization, decarbonization, and digitization are interacting to overturn existing market structures and change the way electricity is generated, distributed and consumed. The long-standing utility business model is under threat, but where there is change, there is opportunity. This report will summarize the upheaval in the electricity industry to help inform consumers and provide recommendations for TVA to facilitate evolution with the industry.